NEWS

FUTURE AGENCY

Jeroen van Mastrigt

Nowhere

Over the past years I have been helping G&S Vastgoed & Volker Wessels to define and develop Nowhere, a museum for Digital Art that will open its doors in a few years with a permanent exhibition by teamLab. In the upcoming years I will function as its founder/director.

Nowhere is part of the Wonderwoods. This icon for the city of Utrecht will not only become a worldwide source of inspiration for a newfound balance between nature and urban life, but also will redefine the museum as we now it...

Next to my work for Nowhere I help other organisations to innovate. With my company WeLoveYourWork I help you to creatively anticipate the future by redefining

themselves in the light of emerging technologies & changing human behaviour. In co-creation, I facilitate the development of future scenario's, vision, innovation strategy & concepts. Furthermore I creatively orchestrate the realisation of these concepts; I help to manifest the school, museum, bank, store, working space, housing project, hospital or festival of the future.

Over the past years years I developed innovation strategy for ao. airlines /airports, media companies, banks & investment firms, retailers and real-estate firms.

Apart from being partner @ WeLoveYourWork Future Agency. and director @ Nowhere, I am Honorary Fellow @ HKU. Read more about what I do....

Last year the Dutch newspaper Trouw published an interview with me. You can read it here (in Dutch).

Real Virtuality

I believe in the potential of connecting virtual and the physical domain for creating meaningful experiences.

I am (or was) pioneering innovative innitiatives such as:

Nowhere Art Space / FreedomLab Campus/ WeLoveYourWork/

The Dutch Game Garden/ The Dutch

Game Fund/ Expertise Centre

Games & Game Design / GATE/

HKU Ba & Ma Game Design

& Development/ HKU Research Group

Games & Interaction/ GX

More what I do...